I didn’t start as a designer. I started in the vinyl department, where I spent my early years cutting, laminating, printing, and applying graphics by hand. At that point, design was still just a concept. I was learning the foundation — understanding how each piece of the puzzle came together. It wasn’t glamorous, but it taught me the realities of production.
Over time, I didn’t just want to follow instructions; I wanted to take control. I moved up to supervisor, leading a team of five and keeping the workflow on track. I was the one who stepped in when project managers lost control, or when things weren’t going as planned. I became the person who made sure it got done right.
What I really learned during these years was precision. The smallest mistakes had consequences. Every cut, every layer of laminate, and every print had to be perfect — no excuses. And that’s when I began to understand the deeper side of signage. CNC routing, channel bending, LED wiring, and structural integration — I learned these from the ground up, hands-on, and from solving problems in real time.
That’s when I realized that designers often failed not because of their visuals, but because they didn’t understand the production process. The files didn’t align with how things were built, and that caused problems during manufacturing. I didn’t just see the design; I understood the engineering, which made all the difference.
So, I made the switch to signage design, but not from theory — from real-world experience. I didn’t come from a desk job or a classroom. I came from the floor, from the hands-on work that makes things work in the real world. Today, I deliver production-ready drawings that work in practice, because I’ve seen it all — and I know how to make it happen.
My process is simple and straightforward. From understanding your vision to delivering the final design, I make sure every step is done with precision and attention to detail. I’m hands-on throughout the whole process, making sure everything flows smoothly and your project turns out exactly as you want it.
We start by talking about what you want and need for the project. I’ll ask the right questions to make sure I get a solid understanding of your vision and goals. This is where we lay the groundwork.
Once we’re on the same page, I focus on the details — fine-tuning the look, layout, and making sure everything fits within the project guidelines we set.
Once the design is locked, I prepare the production-ready files. These are tailored to make sure everything works perfectly when it’s time for the final production.
Before sending you the final files, I do one last check to make sure everything is spot on. I review every detail to ensure the design is perfectly ready for the next step.
